Election Strategy

A tried & tested strategy for success.

booth management

Poll booth management shouldn’t bring only negative thoughts to your mind. During the legislative elections in my home town, the candidate who won had deputed people in every locality. They all sat in the respective areas and ensured that people would go to vote. It is a well known fact that most people are not bothered about voting. These deputed people would keep a lookout for the people who had not gone to vote and would politely request them to go and vote. There was a record turnout.

Voter Management

Election campaigns are exciting opportunities for candidates and political parties to evaluate what it is they are truly offering the people of their country, and to strengthen their relationships with voters. The better a campaign team or political party plans and prepares for an election, the more it will gain and the stronger it will become. This module focuses on the tools needed to answer the core questions of any campaign: how many votes will it take to win, and exactly where will the campaign find this support? Answers to these questions can be determined through certain types of research and strategic analysis. Candidates, campaign managers, and political parties must conduct research and analysis in advance of an election in order to manage resources effectively and maximize voter support. The content of this module includes techniques to calculate the number of votes that a candidate or party will need in order to win on election day, as well as systems to determine where to go to find those votes. This workbook also covers how to research and understand voting trends, and how to assess the percentage of eligible voters who will actually vote on Election Day. All of this information is used to inform and shape a campaign’s strategy, which is a statement that defines how it will win the election.

Think carefully about the demographic and geographic groups that are of most strategic interest your party or campaign. Consider whether you can identify trends in voter turnout: By age By gender By neighborhood, district or region Among first-time or new voters Among absentee, proxy or diaspora voters

The following topics are covered:

  1. What is Strategy?
  2. Research and Preparation: Systems of Election
  3. Research and Analysis: Voting Trends and Electoral Environment
  4. Setting a Vote Goal
  5. Voter Targeting: Geographic and Demographic
  6. Voter Analysis
  7. Defining Your Strategy